Nine blocks and multiple choices in the war of trends. In the giant wheel of fashion, Rua Oscar Freire is more than one address, is a tourist point that brings together sophisticated restaurants, jewellery shops, cafes “descolados”, workshops, art and luxury stores that sell all kinds of articles. The rent of an establishment in the Oscar ranges from R$ 7 thousand to R$ 15 thousand, the shops located at the corner cost even more. Unlike other commercial centers of Sao Paulo, is not that “muvuca” characteristic of large deals, seems more a parade of fashion, men and women dressed well and with the look favored in all aspects, moving sidewalks by acquiring pieces of many brands sometimes unique in Brazil, present only in this address.